Visual Design, Branding, UX/UI Design
Summer 2015
Radius
About
As a design intern at Teak SF I worked with a team of five other interns (Production, Content Creation, Editorial, Project Management) to do a complete re-brand of the popular 90's toy, the Skip-it. We chose to reimagine the Skip-It because it had very specific target audience. We wanted to take the exact same product, and use branding and digital storying to target a completely different audience: highly athletic young adults who take their health and workouts seriously.
View the live site at radiusathlete.com.
Our Objectives
To challenge an existing brand by completely reimagining the target audience and features through executing a unique, high quality, visual experience that showcased our talents and areas of interest. The project encompassed: copywriting, creative direction, visual design, UX design, UI design, production, post-production, and social media.
Deliverables
Landing page
Video content
Still photography & graphics
Brand guidelines (logo, font, colors)
Messaging
Concept
After hours of brainstorming, we decided to go with the concept of re-branding the Skip-It, a children’s toy from the 90’s that can be characterized by its clunky, sparkly, plastic frame and bruised shins.
TARGET AUDIENCE
Age:
20-35, Highly athletic
Emotions:
Uninhibited
Unfuckwithable
Serious
Determined
Brands:
Nike
Adidas
CRX
Crossfit
VISUAL IDENTITY
Visual Identity Process
As part of my design process, I researched how similar brands were approaching the same target audience and explored various inspirations and directions before diving in and creating my own designs.
My mentor, Paul Rogers, was incredibly helpful in guiding me in the right direction and critiquing my designs.
After coming up with my own concepts, I began experimenting with typography and logo design. Below are some of my iterations of each.
VIDEO TREATMENT & STORYBOARDS
FINAL PRODUCT
WHAT IS RADIUS?
Product shot video autoplays and loops to establish product
Video shows target users and the product in context
WHY should i care?
Three specific examples of how Radius can help your workout with CTA links out to training routines or footwork drills.
HOW CAN RADIUS WORK WITHin MY EXISTING WORKOUT ROUTINE?
Our target audience already has their own existing workout regimen - Radius just makes it stronger.
BUILD CREDIBILITY - FEATURES
Focus on cutting edge technology and physical characteristics
"We're not playing"
BUILD CREDIBILITY - PARTNERSHIPS
These brands trust us with their products. How about you?
Create emotional connection through existing brands.
CALL TO ACTION
Join the movement - Links to social media pages and email list.
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